I realized that I hadn’t done a makeup review in what seems like forever. Probably because I hadn’t bought a new-ish product in a looong time. Being the beauty product aficionado that I am, I remedied that problem as soon as possible with a trip to Sephora. I needed to get a new mascara and spotted a big display for Benefit’s newest formula- They’re Real! Benefit is touting this as the best ever formulation with statistics to back it up. In a consumer panel survey, they say that 94% saw dramatic length and volume, 90% saw base to tip curl, 94% saw visible lift, and 100% saw long wearing results.
Things I love about They’re Real! The wand is fabulous. I like the rubber style so much better than bristles. Much less clumping and gooping. It is easy to apply, jet black, and has great separation. This formula is very long wearing, much like a waterproof mascara. I also saw no flaking or smearing of any kind in the week I have been wearing it. And that includes long jaunts around San Diego, oppressive heat here in Phoenix, and the occasional cry (sue me, I’m a girl). I thought it was very lengthening and loved the rounded end of the wand for reaching lash corners and the delicate under eye lashes.
Things I didn’t love about They’re Real! I feel like a little too much product is on the wand when I pull it from the tube. But that is typical with pretty much every mascara I’ve ever tried, and was easily fixed by blotting the wand with a tissue. I also do not feel this formula is very volumizing in the sense that it creates a fluffy lash look. It is more that it super coats each individual lash very well and plumps them up separately. And it goes without saying that any long wearing mascara is not the easiest thing to remove. You definitely need a quality makeup remover with this one.
Bottom line is that I really like this mascara overall. I would buy it again without question!